He received coverage on the today show and the oreilly factor and in publishers weekly, usa today, and hundreds of other outlets. Marketing selfpublished books explained in 9 basic steps. Our experience and the wide array of our author pr services is unmatched in the industry. We work with committed selfpublished and traditionally published authors who understand todays market requires a smart and strategic book. I am an award winning publicist with a decade of experience managing debut and highprofile book campaigns both fiction and nonfiction. With the help of our best book publicists and book promoters, we have launched numerous bestsellers and awardwinners in various genres our book publicity team is led by j. Quality selfpublished book marketing and publicity can be hard to come by. These outlets are part of an overall marketing strategy to help the author achieve their goals and objectives. Book publicity campaigns for authors and publishers are the focus of susan schwartzman public relations.
The art of publicity for the selfpublishing author tim moore is a reedsy publicist with over 20 years experience managing successful sales, marketing and publicity campaigns for major publishing companies as well as several independents. With a fulltime job and writing and publishing on the side, this book promotion thing. One of the best things an author can do to market their book and generate publicity for it, particularly if it is selfpublished, is to tie the book into something in the news. With the information and links contained in the scoreit. Our book publicity campaigns we work with nonfiction book authors and on book publicity campaigns focusing on business books, politics, selfhelp, current affairs, health, education, and more.
We work with authors and publishers of all sizes on publicity campaigns for books covering a range of genres. So make sure you have a fantastic book first and foremost. When most indie authors publicise their books, they will have a close eye on sales figures, looking to see how their marketing and promotion activities translate into hard sales however, professional book promoter and alli partner member ben cameron, of cameron publicity and marketing, advocates a broader measure of success than sales alone. Self published book marketing services book promotion. I talk a lot about book marketing for writers, but i still see selfpublishing authors make the same mistakes, so let me try to simplify things here. Book marketing and selfpromotion resources iuniverse. Selfpublishing is a ton of work getting the manuscript written. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Increase your online presence to spread the word about your book. If your book is already released and has been promoted by a publisher or another publicity agency we are unable to take on your project. One of the advantages of being published by a major, traditional publisher is that youll have the support of the publishers inhouse publicity department. Self published book marketing services include creating promotional approaches to the media outlets.
Dynamic, aggressive yet affordable book publicity designed to enhance visibility in todays extremely competitive market is her hallmark. My current passion is the reimagining of the book publishing industry as a business and thriving artform. At smith publicity, weve implemented many book promotion campaigns for big publishing houses and small publishers. Just like learning to write well and honing your craft, marketing also takes education and preparation but iuniverse is here to help. Youve finished your manuscript, turned it into your editor or self. Many selfpublished authors have no interest in sales, advertising, or business in general, as they tend to be altruistically artistic. Steve raichlen susan schwartzman is the hardestworking book publicist in the business. Marketing strategies have grown tremendously over the last decade as millions of print on demand books have come on to the market.
Take your book marketing to the next level with partnered publicity services. Promoting a selfpublished book is hard work and there are no shortcuts. Check out the list of articles ive compiled below to learn more about how to begin your book marketing campaign. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. A book launch plan for firsttime authors without an. Effective book publicity is vital to a robust book launch. But if its your goal to reach readers other than friends and family, then selfpromotion is a must. As with everything in selfpublishing, the successful selfpublisher is always one that solves this problem differently, often with surprising ingenuity. First, research to get the best publicity for your book. Without book publicists and selfpromoting or selfpublished.
Two years ago, i selfpublished my first science fiction novel, where the hell is. I am a new yorkbased publicist specializing in the online. Click here to view more details media lifestyle list. How to create a book marketing and publicity campaign. Mindstir media has provided topnotch book publicity and book promotion services to authors for over a decade. Were a book marketing company that specializes in turning authors into success stories with innovative, personalized book promotion services and publicity campaigns. The strategies have changed to accommodate demand, subject matter and quality of the books being selfpublished. Campaigns are led by industry experts with decades of proven success and designed to win you coverage through a wide range of media outlets including tv. Self published book marketing for authors smith publicity. We work with book authors, experts, business book authors, academics, thought leaders, and professionals in a wide range of areas. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. For example if you wrote a book on dieting or healthy eating, tie it into such ideas as healthy holiday eating tips or eating healthy for the summer. How large the publicity campaign depends on many factors, but here are the basic elements that an inhouse publicity department will likely provide.
Marketing your book for selfpublishers and indie authors. Our experience and the wide array of our author pr services is unmatched in the industry our selfpublished authors have appeared on nearly every major radio and television show and enjoyed feature. Along with mitch albert, he cofounded periscope books in 2014 and the momentum publishing company in 2016. The most important thing to remember publishing your book, is its not about you. For many selfpublished authors, book marketing can be intimidating.
Then do your very best to implement the basics of book promotion that i have outlined above. Book publicity book publicists nissen public relations. Book publicity makes a big difference for selfpublished authors since typically its reserved for traditionally published books. The danger in having control over all aspects of publishing is that youre not an expert and may get things wrong, even if you hire a professional to help. How to create an effective book publicity plan the reedsy blog. Tim moore is a reedsy publicist with over 20 years experience managing successful sales, marketing and publicity campaigns for major publishing companies as well as several independents. Book promotion book marketing services marketing a book.
Customizable headline or custom text, where applicable, must be in the language of the amazon site where the ad will display. Now lets make sure we get the word out to the right audiences. Top book publicity services from a leading book publicity firm. Innovative marketer in command of the complete toolkitprint, digital, broadcast, social, email. Weve also promoted more selfpublished books than any firm in the industry. Prweb february 03, 2020 smith publicity, one of the worlds leading book marketing and publicity firms, today announced that visits to the selfpublished author service pages on its popular book marketing website reached 10,000 during 2019. Most importantly, have a fantastic cover, a killer book description, and get your categories and keywords. I use mailchimp to manage the email list and campaigns.
The high numbers coincide with the massive growth of selfpublished books, and further underscores. Book publicity can be tricky for some authors, but it helps promote your book. Perhaps for the first time, or perhaps this marks a milestone. The media landscape is constantly changing, but we have the experience and strategy to ensure that your book stands out and achieves the media coverage it deserves. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors.
Whether youre selfpublished or with a publisher we work with experts, academics, thought leaders, and more and our deep experience with the media. Book discovery is the biggest challenge in the world of book publishing and scoreit. By setting up a book pr strategy from the outset, your selfpublished books pr campaigns should compliment other digital marketing and help you gain free publicity for your book and any future books that you selfpublish. Specializing in all areas of nonfiction books and business books we get your book me. To learn more about how susan schwartzman public relations can design a book publicity campaign thats right for your next book, call her today at 8778334276. Publicist specializing in nonfiction titles with crossover appeal from mainstream to christian. Best book marketing campaigns for selfpublishing authors. Nissen public relations is full service book publicity firm and book marketing firm. Marketing services for authors and the publishing community including self published books.
Even if you are an introvert, you may want to consider getting publicity for your book. Bfrederickspr will not take on campaigns for already published and promoted books. Kelsey butts is the owner of book publicity services. Knowing those two things will directly improve your marketing campaign because book marketing is intrinsically about communicating to your reader why they want to read your book. Publicity has always been the darling of book promotion.
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